As a reader, the first thing people look at is the title of your blog post — especially on a blog reader like Feedly, or BlogLovin’. If the title doesn’t capture their interest, they’re going to skip on over to the next blog. Ideally you want to engage your readers and make them click on your link to read further. Am I right?
Having a blog post title is massively important not only on readers, but especially so on your social media channels if you’re going to be tweeting, instagramming, and facebooking your content. Lure in your readers with that creative mind of yours! I know you’ve got it in ya. :)
Naming your blog posts
I know sometimes it’s easier to just name your blog posts whatever pops into your head like “A Beautiful Tan” but people are googling on how to use at home self tanner, or “The Best Self Tanners: Under $50“. The key to naming your blog post is to keep it practical instead of being random. I know it won’t always be fun and exciting to name your blog posts accordingly, and while I am guilty of not listening to my own advice, I have learned that if you have a good title on your blog post, you will get more hits and visitors this way. It’s also very easy to find your old content in your archives if you are searching for a specific blog post that you wrote months, or even years ago. If you have a couple of key words that both are appropriate to use, use a dash, or colon to combine the two.
Naming your blog posts in practical ways, is also beneficial for SEO purposes. How else will potential readers find your content? Just remember that the title is what gets your readers to click into your site. Are you travelling to Norway and want to find a place where you can gamble? Link to a Norwegian site like http://www.
Your first paragraph
Your blog is a powerful marketing tool, only if you know how to market it. Linking to websites in the first paragraph of your blog post is huge. It’s how Google ranks your site, and you want to be pretty high up on the first 1-2 pages for your blog posts.Â
Let me know in the comments if you’d like to continue seeing How-To blog posts. It’s kind of a new feature I thought about doing on here.
This is a sponsored post.
9 Comments
Great tips! Confession: I don’t follow the title rule for my personal blog (because I’m the boss of it) – but definitely do for client work.
Mona (Moxie-Dude) recently posted..Which came first, the obsessive-compulsive typist or the writer? Before you answer, know that that may not even be a real question.
Thank you for the tips. I try to be funny, guess it isn’t working.
deanna recently posted..SUPPORT YOUR LOCAL SHOPS
Thanks for the tip and yes please do more of these. I am guilty of not doing that with catchy blog post titles but I will have to try it out. It makes alot of sense. I never really thought about putting links right away but it does make sense.
Great info. Keep them up!
Huh, I knew that it was good to have a link out in the post, but wasn’t aware that it should be in the first paragraph – thanks! :)
Jenn @YouPinspireMe recently posted..Inside Out Lemon Meringue Pie
Excuse me while I drool over the picture of your desk and computer set up. Love. What kind of Mac do you have? (Mine is over 6 years old now and is starting to die on me, so I need to replace it, alas!)
Courtney recently posted..The Battle of Vimy Ridge 97th Anniversary
@Courtney: I do not have a Mac computer? It’s a PC with an Asus monitor.
Nancy recently posted..Dior Vernis Haute Couleur Gel-Effect Nail Lacquers
Love this post–please continue with more blog-how-to topics, it’s a good one!!
PS – OMGGGGG the new layout looks AHHH-mazing!!! LOVE IT, Nanc!
A.Co recently posted..Punta Cana Recap: iPhone Snaps
@A.Co: Thank you so so much Amanda – I’m glad you like it!! :)