Branding and Blog Re-Design

Surprise! My blog has a completely new look.

out-with-old-in-with-newOut with the old, in with the new.

For the past 8 years, I have had the same template on my blog. I thought if it wasn’t broke, I shouldn’t fix it. I loved the design and it worked well for me. Thing is, new people visiting my website didn’t seem to think so. Nobody knew what ‘spiffykerms’ was all about, let alone how to pronounce it.

In a community blogging thread over at Facebook, a friend notified us all about this free website analyser called Peek User Testing. A person visits your site for the first time, films their 5 minute visit to the site, answering 3 questions. First being their first impression. Two, describing their experience. And lastly, if they’d be back.

I can’t stand listening to the first video of my website being reviewed. I entered my website in twice, and both times the new visitors could not tell what kind of site they were visiting. The users equally suggested branding, proper navigation and an about page that was more of what the blog was about — not who I was. Mind you, I did tweak my about page to cater to both.

Upon watching the two videos, I became apprehensive of their reviews. I inarguably cursed on them a few times but it was evident to take the constructive criticism and change spiffykerms.com for the better. Second guy had some valid points to offer, without sounding condescending.

Hence, the branding and blog re-design of spiffykerms! What do you think of it all? Definitely cleaner, and easier to navigate through, right?

Finally I decided to go through and submit my blog for a final review after the re-design. Not impressed by what this woman had to say about my site for the first few minutes. The name sounds crazy and looks obscene? Therefore, she doesn’t know if she wants to continue reading? What?

I can’t win.

Not everyone will like what you have to offer, I understand that after 3 not so positive reviews. Is all this site for criticising? Or do they ever like a website they visit.

The turn-around for getting your site analysed on Peek User Testing is around 2-3 days. Think you’re ready to give your website a try?

This is clearly not a sponsored post. Thought I’d let you in on why I decided to randomly revamp my entire blog.

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